If your content marketing is failing and your business isn't growing the way you hoped, it's probably because you're being too nice. If you've been here long enough, you probably know that one of my favorite email subjects is "How can I help?" Now, it's not just because of its high open rate (seriously, try it out sometime). I'm also sincere and bent on helping you guys...I realized recently that I might be too kind. The presenter in the backstage was too good and leaked all his secrets for free, which is why his content marketing failed - the people in the frontstage were taking all his content and never having any value. Helping others is great...but being too good has consequences I love the feeling of teaching someone a new skill, opening their eyes to the very real and achievable success that lies in front of them, making introductions to inspire amazing human connections, and sharing experiences that have a direct impact Processes, tools and systems for their business, career and life. You'll see this phrase -- "How can I help?" -- throughout our content, site buttons, and the seminars and webinars we host. From the day I started this business, I knew my purpose was to help people succeed and have confidence in their business and career goals. I also believe that being truly helpful and providing value to those around us is a major factor in every success recipe. But... that's a big but ...it can also be a disastrous habit.
Unfettered help is the main reason content marketing fails, even when you feel like you're doing everything right. Here's why content marketing fails - you're too kind, and in business, it's a recipe for disaster Here's the funny thing about giving help - no strings attached, out of your kindness, high value, free, help - those who clamor for it: Often don't understand the value of what you give them. Because of the low perceived value, they won't act on your help. They may even be angry or upset that your free help didn't solve their problem right away, without any pain or effort. They may not reciprocate the help in any way - not even thank you. We've spent years teaching in-depth, multi-part workshops, giving away templates and worksheets, unlocking our best industry mailing list in a simple format, and even providing additional services, guidance to our clients and prospects And there is no cost to training time, all because of our deep desire to help as many business owners and marketers as possible... But it didn't work - we were too good, our content marketing failed All this hand-holding and giving away farm hands doesn't actually help a damn person. It especially didn't help us. That’s why we felt content marketing failed more than it worked at the time. We are too good for our own interests and it hurts the bottom line. It took me more time than I'd like to admit. Here's what I've learned while walking the tightrope between truly wanting to help everyone I connect enjoy success, and my belief that dedicating yourself and your talents is the magic ingredient to success.
Stop being so kind - helping doesn't mean going all out We have so much to offer , we are too good for our own good. Savvy people know they need to overcome some odds to achieve their goals, and our "everything is on the silver platter just because we love you" approach sounds too good to be true. It either sends a red flag about our true intentions, or they think the quality of the product we're delivering is sub-par. Those attracted to our crazy generous free offerings expect a panacea that will solve all of their problems without the slightest effort. We've changed our approach from hand-holding and putting everything on the table with no investment (money or time) to putting hard work on the shoulders where it belongs. The failure of others has nothing to do with you or the help you give them. Their failure doesn't mean your content marketing has failed. Instead of in-depth, multi-part, free workshops, we now offer one-off lunch and learn and webinars that teach people the knowledge and tools they need to DIY and get listeners home with their heads down and the work done. Workshops are still available, but they require a substantial investment commensurate with the value we provide. We've also added price tags to some of the best ebooks and templates. You can still access this well of knowledge and help, but you have to invest. To truly help and provide value, you have to set expectations that the people you help will work hard and invest. They'll put in time and effort (and possibly some money).
They need commitment and hard work to achieve their goals, and you'll be there to provide some guidance, structure, and all the cheerleading they need. Helping Others Doesn't Make You Responsible for Their Success There's nothing worse than pouring yourself into creating materials, workshops, and content for others, only to have them declare those assets a failure because they didn't achieve their goals. Or worse, they never even actually try to implement the tools and resources you give them. It makes you feel like your content marketing efforts have failed and your attempts to provide useful, valuable content to build relationships are wasted. If you're like me and want to see everyone around you doing their best with the strategies and tactics you've provided, witnessing these failures can be discouraging. The failure of others has nothing to do with you or the help you give them. Their failure doesn't mean your content marketing has failed. Being friendly, helpful and offering value doesn't mean you can't ask for help in return There is an assumption that altruism and providing value to others is about giving, giving, giving, and as a helper, you are not allowed to express your needs. While I do believe that giving and helping others is necessary for success, we must also make ourselves aware of our needs, ask for help, and accept it willingly without shame or disgust.
This is we will appreciate your help When you need help with marketing, I want you to call us. Learn that we are great at content marketing, website design and branding, and while we want to help you with the free and inexpensive resources we publish on our website, at the end of the day, we're a business that thrives on delivering digital marketing Serve. Tell other business owners, marketing directors, and those responsible for business growth about us. Maybe you're not ready to hire a team to help you, but others in your network may be. So if you find our content and resources valuable, please help us by spreading the word. Use resources. Use information and advice for your business. Don't forget the mission that brought you here in the first place. Put your head down, do the work, and see the results! So, how can I help? not completely. how can I help you? If you're reading this here, if you're engaging with our content by reading, sharing, using it to grow your business, and telling others about the work we do, then I want to help you. seriously. Who can I introduce you to? What topics can we cover? What questions can we answer to help you achieve your business goals? Let me know in the comments. And don't forget to make the most of these resources.