Global Objectives Within Our Company and Then Departmental Objectives. in All Cases, the Objectives Are Usually Related to Improving the Metrics and Obtaining the Maximum Possible Result. Now, the Formulation of Objectives Is as Important as the Objective Itself. How Are We to Do It? Following the Smart Methodology. Smart Is an Acronym for a Series of Characteristics That Our Objectives Must Meet in Order to Be Adequately Formulated: Specific or Specific Measurable or Measurable Attainable or Achievable Realistic or Realistic Timel and Timely U If You Want to Learn Much More
About What Smart Objectives Are and How to Formulate Them , I Leave You Here Our Post on the Subject. the 15 Most Important Metrics in Digital Marketing - Smart 1 15 Key Digital Marketing Metrics After Having Seen These First Points About Marketing Metrics executive list and Objectives, We Are Going to Analyze Different Metrics One by One and How Important They Are to Measure Your Marketing Actions. Number of Visits to Your Website This Audience Metric Refers to the Number of Times Your Website Has Been Visited by Users. Here We Have to Differentiate the Number of
Users Visiting the Page from the Number of Pageviews . This Is Because We Can Have 1,000 Users Visiting 2 Pages Each and This Would Give Us a Total of 2,000 Page Views. in the Case of Sessions , We Could Say That It Is the Number of Interactions That Users Have with Your Website. We Could Say That It Is Every Time a User Sits Down to Visit Your Page, Being Able to See 1 or More Pages in a Row. Knowing the Number of Sessions and the Number of Pageviews in Total, We Can Calculate the Pageviews Per Session. You Can Measure All This from Google Analytics . Top 15 Metrics in