This is the start of something big, and the end of selling bald men unnecessary combs. Let me explain… May 25th, 2018 is being heralded as marketing’s “High Special leads Noon” or our collective Zero Hour as we approach the deadline for the General Data Protection Regulation measures for contacts in the European Union. GDPR affects not only European companies Special leads but any business around the world that does business in the EU, requiring organizations to process personalp data against a set of new criteria.
According to recent Marketo research, as of four weeks before the Special leads deadline, only 28% of businesses considered themselves fully compliant, while a further 47% were confident that they’d be on track to be compliant by the deadline. It’s been a race to the finish line. If you’re on the course, I recommend a number of resources from my colleagues at Marketo on Special leads how to understand and take action on GDPR—including Special leads a practical guide, on-demand webinar, and series of blog posts.
But, beyond the technical and tactical considerations of this important Special leads legislation, I fear that along the way we’ve lost sight its true meaning for the marketing industry. Much, if not most of the conversation around GDPR has and remains focused on the principles that address how Personal Data is being processed; Lawfulness, Fairness & Transparency, Purpose Special leads Limitation, Data Minimization, Accuracy, Storage Limitation, and Integrity and Confidentiality. However, in Article 5 of GDPR, in the second paragraph, is a line that states “the controller shall be responsible for,