Need to see it actually work. It's a visual product. At the time, that was all Facebook could do, so I was basically using still images. In August 2014, Facebook launched its video platform. I took an off-the-shelf camera and shot a video of BottleKeeper in action, and the company literally changed overnight. From sales of 2 or 3 grand a month, to 10 in September, 25 in October, 40 in November, 60 in the first two weeks of December, and quickly running out of product on December 5th. . very! Q: I love you. I did a little research before this. You talked a little bit about the referral program and apparently it worked for you. Can you talk a little bit about that? A: One of the things
we did and understood fax number listearly on is that you have to be a little silly about your referral program. If you want it to succeed, you have to give consumers a reason to actively share, not just casually share, basically because they want to get something. For us, it was the word 'free'. BottleKeeper retails on our site for $22 for a main 12 oz. Standard size. At first, I introduced my friend to a $5 discount, but it didn't really work. I then introduced a friend to a $10 discount, which also didn't really work. I then tried introducing a friend to the free BottleKeeper,
which freaked out, but still accounts for the majority of sales and return purchases today. Q: What else is working really well for customer acquisition today? A: Pinterest works really well for us. Surprisingly, for us, our highest-converting audience isn't 22-year-old college-aged men. It's kind of a gut reaction whenever someone says: "Oh well, you should sell these in fraternity. That's great!" What's the reality, college students you know? Do you drink beer from a bottle? Spending $22 to keep your beer cold? Not many of them! Our highest converting audience is actually women aged 35-60. Pinterest is a very female-dominated platform and it works great for us.