Founder of Watermelon, the platform for creating smart chatbots without having to program. 3 articlesMore about Alexander Wijninga Read more about Marketing Fax Number List it's time to put things in order. In this article I explain why the new regulations are being introduced, what exactly is changing, and how this can affect your influencer strategy. Because we are far from Fax Number List 'outfluenced'! A new legislation especially for young people It is not new that media is largely consumed online. Especially among young people we see that they watch less and Fax Number List analogue television and are more active on social media.
That shift is also shifting brands to media other than Fax Number List to promote themselves. To protect the young target group from unwanted advertising practices, the EU therefore drafted the Media Act in 2020. Online content therefore falls under supervision, in addition to the traditional media. The new rules that come into effect on 1 July 2022 are the interpretation of this. The new rules at a glance For this group of influencers, the new rules come as no surprise. It was already clear from the start of the new Media Act in 2020 that Fax Number List rules would follow.
The main rules here are: be clear about Fax Number List you advertise, take into account underage viewers and make known who you are. But which rules should influencers actually adhere to? If a video is advertised, the influencer should clearly Fax Number List this. This can be done, for example, by adding 'paid collaboration' or '#ad'. You also clearly state for which brand the advertisement is being made. Spurious advertising is not allowed. Fax Number List even if the entire video is commissioned by a brand. If the influencer gets paid to show a product in a video, this should be clearly stated at the beginning and at the end of the message.