Your software to figure out what works and what doesn't. So if you're not driving that many leads, you're probably better off putting some tlc into improving your account's C Level Executive List performance before trying to transfer it to a computer program. 4. Does my account really need this software? Needing automation and wanting it are two different things. Management software handles the mundane tasks of an account: raising and lowering bids, generating reports, C Level Executive List suggesting new keywords, creating text for ads, and more. In large, complex accounts, there may be many of these tasks to do, making a computerized monkey more profitable than a
Human. But what do we mean by “key accounts”? Sure, you might be spending tens of thousands of dollars a month on paid search, but a big budget doesn't always equal a complex account. I've seen successful accounts that spend over $100,000 per month C Level Executive List on a handful of keywords. In general, regardless of ad spend, if you have less C Level Executive List than 10 campaigns and 100 keywords, you're probably fine at running things yourself. However, if you have hundreds of campaigns and thousands of keywords, you might be better off delegating some of your day-to-day management tasks to software. That being said, you also need to consider whether
Your account really needs to be that complex. Do all of these keywords actually produce ? Chances are that's not the case. After checking over 2,000 adwords accounts, I found that on average, 100% of conversions and sales come from just 6% of an account's C Level Executive List keywords! Of course, if you have good analytics in place, it's not too difficult to determine which of your keywords are unproductive. Eliminate them, and you'll save a ton C Level Executive List of money and make your account much more manageable. However, if you have eliminated the fat from your accounts and still have a lot of keywords and campaigns, then pay for software. 5. Could a monkey understand my business? All businesses are both science and art to one degree or another, but if